Sports South

Who they are

Sports South traces its origins to 1841, when two Welsh immigrants opened an apothecary shop in what was then the rural township of Shreveport, Louisiana. The shop supplied frontier farmers, soldiers and lawmen — muzzleloaders, shotguns and pistols alongside quinine and mustard for plasters. The firearms side never went away.

The company describes itself as the country's oldest and largest distributor of firearms, ammunition and accessories, and it has stayed in one family the whole way: five generations of Dickson leadership, from Dr. S.A. Dickson at the turn of the last century to Markham A. Dickson III today.

Modern Sports South leans hard on automation. They built a custom automated system for firearms handling in 2008 and added robotic storage and retrieval in 2014, which is a large part of why their data and fulfilment are as quick as they are.

Company background summarised from Sports South’s own site.

How we connect your store to their inventory

Sports South web services — a direct data connection authenticated with your own dealer credentials.

• Full product catalog with manufacturer, model, caliber and UPC
• Live on-hand quantities
• Your dealer pricing, mapped to your markup rules
• High-resolution product imagery pulled straight from the source

Dealers running Sports South on FFL Stack currently see roughly 64,000 items, with about 43,000 in stock at any time.

Ordering and dropship

Dropship orders route from the order page in your dashboard — you pick the source, we send the purchase order, and tracking comes back onto the customer's order automatically. Firearms dispositions write to your Bound Book as they move, so the compliance record keeps itself.

What it looks like in your shop

You connect with your own Sports South dealer account, so your negotiated pricing stays yours. Products appear on your website, out-of-stock items drop off, and the same inventory record backs your counter — sell it once, in either place, and both stay right.