Don't take our word for it.
Click around the platform.
Anvil & Oak Firearms is our guided demonstration store — live distributor-synced inventory, smart filters, an FFL-aware checkout flow, and a complete content system you can explore without signing up.
Want production proof? Visit Arms East or Avro Arms.Six stops worth your two minutes
Each link opens the live store. The captions tell you what you're looking at — and why it matters for your shop.
The homepage
A merchandised website: hero, featured rails, category tiles, trust signals, newsletter capture.
Notice: Every section here is dealer-editable from the portal - no designer, no plugins.
Open live →A category page with smart filters
Live inventory with brand, caliber, price and action filters. Try it on your phone: the filter bar docks to the bottom.
Notice: These are real distributor-synced products - 60,000+ of them - not seeded samples.
Open live →A product page
Clean manufacturer-first title, spec table, reviews, structured data for search engines, FFL messaging where it matters.
Notice: View the page source: Product and Breadcrumb structured data ship on every product, automatically.
Open live →Checkout with the FFL step
Add a firearm to the cart first, then watch checkout walk the buyer through picking a licensed receiving dealer from the live ATF directory.
Notice: State restrictions enforce automatically — compliance built into the flow, not bolted on.
Open live →Content pages and blog
FAQ, transfer explainers, buying guides - a full content system with SEO structured data built in.
Notice: Dealers write these in the portal, or let the built-in writing tools draft them in the shop’s voice.
Open live →Search that actually finds things
UPCs, SKUs, model numbers, and plain English all return useful results across the full catalog.
Notice: Try misspelling something. It still finds it.
Open live →Want to see the back office too?
The dealer portal — orders, FFL transfer tracking, Bound Book, CRM, email marketing, analytics — is part of your walkthrough. Tell us where to send it and we'll include portal tour access with your welcome email.