Your gun shop has outgrown
yesterday's technology.
Replace the slow websites, disconnected systems, repetitive work, and outdated software holding firearm dealers back. FFL Stack brings your website, counter, inventory, distributor feeds, compliance, accounting, shipping, customer communication, and marketing together in one intelligent platform.
Not another integration. A new foundation for your business.
Most firearm-industry software was designed for another era and repeatedly patched to accommodate the way dealers work today. FFL Stack started fresh — current website, automation, data and AI technology, shaped by how a gun shop actually runs. We didn't repackage the legacy stack. We replaced it.
Built for how dealers work now
Website, counter, inventory, distributor feeds, compliance, shipping, accounting, and customer communication work together instead of creating another collection of chores.
New technology, proven experience
The platform is new. The experience in it isn't: more than two decades inside firearms retail, distributor relationships, and FFL operations, written into code.
Improves without disrupting your shop
A professionally managed platform means fixes and improvements can be delivered across the network while your website keeps its own brand, voice, merchandising, and customer relationships.
Every platform claims this stuff. We let you click it.
Start with the guided demonstration, then visit Arms East and Avro Arms — two production storefronts we operate under Arms East's FFL. No mockups and no signup required to look around.
Explore the guided demo
Try the search, filters, product pages, and FFL-aware checkout without signing up.
Open the demo →Visit Arms East
A production firearms storefront operating on FFL Stack in the real world.
Open Arms East →Visit Avro Arms
A second production storefront showing how FFL Stack supports a distinct dealer brand.
Open Avro Arms →One platform instead of nine disconnected tools.
Most gun shops pay for a website, a POS, a feed tool, compliance software, a tax service, a shipping app, an email platform, a CRM, and bookkeeping cleanup — then spend their own hours keeping those nine systems agreeing with each other. FFL Stack runs the whole day in one place, so the counter moves faster and you communicate with customers better.
Today's typical dealer stack
- Website or ecommerce plugin
- Separate POS and counter workflow
- Distributor feed spreadsheet or plugin
- Bound Book and 4473 system
- Sales tax service
- Shipping-label account
- Email marketing platform
- CRM or shared inbox for customer messages
- QuickBooks exports and cleanup
FFL Stack
- One login for website, counter, inventory, compliance, shipping, and customer communication
- One inventory record across website and POS — sell the same firearm once
- Distributor feeds, Bound Book, signed 4473s and shipping labels in the same workflow
- Sales tax calculated at checkout and recorded against every order
- Every customer conversation in one inbox — email, Facebook Messenger, and Instagram side by side, with previous messages and purchase history next to the thread
- Email that sends itself: back-in-stock, new arrivals, manufacturer sales, a new brand landing, a flash sale ending, and a weekly digest — six triggers fired by what your inventory actually did
- Bring your existing list — Mailchimp, Klaviyo and Constant Contact subscribers import directly
- QuickBooks sync instead of exports and cleanup
- Migration handled in parallel, with your current site still selling until you approve the new one
We don't just keep your shop running. We help you win your market.
FFL Stack is built to make you the go-to gun shop in your city, your county and your state — and to make every part of the business that surrounds the sale work for you instead of against you.
Be the go-to shop in your market
A fast website, a counter that closes sales efficiently, and a checkout customers trust make it easier for first-time browsers to become regulars who come straight to you next time.
Get found in local search
Powerful built-in search engine optimization (SEO): every site ships with the structure, speed and metadata that search engines reward. Clean product titles, fast category pages, and local-friendly content built in — so when someone searches for a gun shop in your city, your store is the answer.
Market your inventory automatically
New arrivals, manufacturer sales, back-in-stock alerts, weekly digests and flash sales reach the right buyers without you scheduling a single email. Stop missing the window every time a new release drops.
Sell more guns
More products live, faster pages, smarter filters, FFL-aware checkout, and dropship routing that finds stock when others run out. Every layer of friction we remove between a buyer and a sale shows up on your invoice.
Know every customer. Reply like you.
Email, Facebook Messenger, and Instagram conversations flow into the built-in CRM, with previous messages and purchase history at your fingertips. Write every response yourself or let AI assist in your shop's tone — you review it and remain in control.
Stay inspection-ready while you grow
Bound Book, signed 4473s and an ATF inspection portal mean compliance scales with your sales. No scramble before an ATF visit. No spreadsheet panic at year end. No corner cut by accident.
A next-generation website that turns shoppers into buyers.
Your customers don't care what's running under the hood. They care whether they can find the gun they want, see real stock, and buy it in three taps without fighting a clunky checkout. FFL Stack websites are engineered for that experience — modern, fast, and built around how firearms buyers actually shop. The result is the only metric that matters: more browsers turning into buyers.
A website with your shop's character
Designed for gun shops from the first pixel. Distinct looks built around firearms merchandising — hero rails, caliber shortcuts, brand walls — plus an advanced mega-menu built for catalogs tens of thousands of items deep, so a customer is never more than a couple of taps from the rack they want.
Keep the storefront closer to what you can actually sell
Distributor feeds refresh through the day so products can appear when stock arrives and come down when it runs out. That means fewer dead listings, fewer orders your staff has to unwind, and a clearer buying experience.
Customers find what they want in seconds
Predictive search that answers as they type — product images, brands and prices in the dropdown before they finish the word — and it handles UPCs, SKUs, model numbers and plain English alike. Smart filters adapt by category: checkboxes for brands, sliders for price, swatches for finish, thumbnails for caliber. Less hunting, more buying.
Checkout firearms buyers actually finish
A mobile-first purchase path, built-in FFL locator, state-restriction checks, age verification, and firearms-friendly payment options reduce uncertainty for the buyer and cleanup work for your staff.
A full AI suite that knows your shop, your products, and your voice.
The AI tools available with your plan share one shop personality and work from your catalog and voice. Drafts are reviewable before they become customer-facing, and storefront changes are never applied silently.
Content AI
Turn distributor descriptions into useful product copy, draft category pages and articles in your shop's voice, then review the result before publishing.
StoreFront AI
A chat-style design assistant for your website. Tell it what you want changed, see a draft, then click Apply or Discard. Storefront changes are never applied silently.
CRM AI
Drafts replies to incoming customer emails in your shop's tone. Routine questions get a fast turnaround; complaints route to the higher-quality model. Hard rule built in: never discloses wholesale pricing or names your distributors.
TriggerMailAI
Build inventory-aware email campaigns for manufacturer sales, new arrivals, back-in-stock products, weekly digests, flash sales, and new manufacturers. Built-in sender and unsubscribe controls support your CAN-SPAM workflow.
What dealers actually get
Outcomes, not buzzwords. Each module is built around a specific job that keeps a gun shop moving — and replaces a tool you're paying for today.
More products live, less manual work
Your distributor feeds stay in sync automatically. New products show up in your store, out-of-stock items disappear, and pricing updates without anyone touching a spreadsheet. More SKUs live, fewer hours lost to data entry, more sales.
One inventory across web and counter
Real point-of-sale built for gun shops, not adapted from a coffee-shop tablet. Scan, ring, print a receipt, print a label, and open the drawer while counter sales update the same inventory used by your website — reducing duplicate bookkeeping and oversells.
A Bound Book that's inspection-ready
Sequential, tamper-evident A&D record with attestation and audit trail built in. Dispositions write themselves when a 4473 is completed at the counter. Import your existing book from FFLBoss, FastBound, ORCAs or any CSV/Excel/PDF — and stop dreading the next ATF visit.
4473s ready for the ATF before they ask
Guided 4473 flow with buyer and transferor signatures captured digitally, certified-original protection, and a read-only inspection portal you can hand to an inspector. Brady Act delay math and a pending-delays dashboard so nothing falls through.
NICS workflow built for the way you actually run checks
Step-by-step buyer-data hand-off for E-Check or POC, manual NTN/status entry, and a delay tracker that catches the proceed dates your binder won't.
QuickBooks without duplicate entry
Orders, refunds, customers, products, and dropship purchase orders can flow into QuickBooks Online instead of being entered again by hand. That gives your team a cleaner path from daily sales to month-end review while keeping the accounting workflow in the system your bookkeeper already uses.
Shipping labels and tracking on every order
Rate-shop across twelve USPS services, print labels, validate addresses, and post tracking to the customer order page from the same screen where the order lives. Batch-label high-volume days without hunting between tabs.
FFL-aware checkout customers trust
Map-based receiving FFL search with verified status, automatic state-restriction enforcement, and age verification built into the flow. Transfer status visible to you and the buyer the whole way through.
Switch without losing a day of sales.
We build your FFL Stack website in parallel while your current system keeps selling. You review the migration, approve the launch, and only then do we flip the switch.
- Current site stays live
- Products, customers, orders, and records mapped before launch
- Dealer review before DNS cutover
- Legacy system can stay available as a safety net
Clear tiers. Pick the one that fits your shop.
No per-distributor fees and no plugin marketplace. Every tier runs the same website technology — beautiful, modern, ultra-fast and easy to make your own — plus the POS, Bound Book, signed 4473, NICS workflow, dropship routing, shipping and CRM, with an unlimited catalog. Professional adds QuickBooks sync, the AI suite and automated email marketing; Enterprise adds white-label branding, AI design and API access.
Starter
- Email support included
- Beautiful, fast, mobile-first website built for modern storefront performance
- Predictive search and firearms-aware merchandising built in
- Customize colors, layout and homepage sections without code
- In-store POS, ATF Bound Book, signed 4473 & NICS workflow
- Unlimited catalog and distributor feeds
- CRM and sales analytics included
- + QuickBooks Online sync — +$29/mo or $319/yr
- + CRM AI Assistant — +$29/mo or $319/yr
- + StoreWriter AI — +$29/mo or $319/yr
Professional
- Priority email + chat support
- Native QuickBooks Online sync reduces duplicate data entry
- AI content suite — StoreWriter AI, product & category rewrites, AI content generator
- CRM AI Assistant — auto-drafted customer replies
- TriggerMailAI automated email campaigns + subscriber import
- Advanced GunBroker integration
- SEO optimization suite
- Higher monthly AI credit allotment
Enterprise
- Dedicated rep — 4-hour response + phone
- White-label branding — remove FFL Stack branding
- StoreFront AI — design your website in plain English
- API access for custom integrations
- Highest monthly AI credit allotment
Need details? See the full pricing page for included features, comparison notes and FAQs.
We onboard a limited number of dealers at a time.
Every launch receives direct attention: distributor connections, data preparation, design, configuration, migration, testing, and dealer review. Dealers who begin earlier secure their place in the onboarding schedule and start building their local advantage sooner. Four quick fields, sixty seconds, and no payment or commitment required to start the conversation.
Explore the live demo store while you wait, or email questions to hello@fflstack.com.