Everything an FFL needs to operate online and at the counter.

One system covers your website, point-of-sale, distributor feeds, Bound Book, 4473 / NICS workflow, accounting sync, shipping labels and customer marketing. No plugins, no per-feed fees, no second logins.

Sell online

The website your customers actually shop, and everything that turns a browser into an order.

Online website designed with you

Your website is designed against your actual brand, photos and product mix. Section-based homepage builder lets you add hero, product rails, photo galleries and CTAs in any order. AI helpers draft copy and rearrange sections, but every change is preview-first — nothing goes live until you approve it.

  • Ordered section model — hero, product rails, image showcases, CTAs
  • Discussion-thread AI helpers with draft preview and explicit Apply/Discard
  • Mobile UX with bottom-bar filter/sort and bottom-sheet drawer

Smart filters

Sub-100ms filtering on catalogs of 100,000+ products. Pre-computed filter index — filtering never hits the live product table. Seven display types adapt to each attribute: checkboxes for brands, sliders for price, swatches for finishes, thumbnails for calibers.

  • Pre-computed index — filtering never hits the live catalog table
  • 7 display types: checkboxes, dropdowns, sliders, toggles, swatches, thumbnails, search
  • Mobile bottom-sheet drawer with subcategory navigation

FFL checkout compliance

Customers select their receiving FFL from a map-based search backed by an active dealer database. State shipping restrictions enforce automatically. Age verification gates are built into the checkout flow. ATF eZ Check verification keeps every transfer FFL current.

  • Interactive FFL locator with map-based search
  • Automatic state-restriction enforcement
  • Integrated age-verification gates
  • ATF eZ Check verification

Sale detection across distributor feeds

Monitors your distributor feeds continuously and detects when products go on sale. No more manually checking distributor sites or missing margin opportunities. When a sale is detected, the price updates automatically and sale badges appear on your website.

  • Four detection methods: distributor switching, price drops, cross-distributor comparison, batch scanning
  • Automatic price updates with cooldown protection
  • Dashboard for active sales, trends and projected margins

GunBroker sales sync

Sell on GunBroker without managing two systems. GunBroker sales sync directly into your FFL Stack order dashboard — same workflow, same status tracking, same fulfillment process as web orders. Status and tracking updates push back to GunBroker automatically.

  • GunBroker orders appear alongside web orders
  • Status + tracking updates sync back to GunBroker
  • One unified dashboard for every sales channel

Run the counter

A point of sale built for a gun shop, sharing one inventory record with the website.

In-store point of sale

A real POS built for gun stores — not adapted from a coffee-shop tablet. Registers, shifts, cashier permissions, barcode/UPC/SKU/MPN scan, receipt + label printing, and a NICS-aware 4473 flow built directly into the firearm sale path. POS sales decrement the same inventory your online website sells from, in real time.

  • Register + shift management with cashier-level permissions
  • Barcode/UPC/SKU/MPN/name scan-to-cart with firearm classification
  • NICS workflow + Bound Book disposition built into the sale
  • One inventory record shared between counter and website

Payments built into checkout and the counter

Customers pay on your website and at the register through the same system, and every transaction lands against the order it belongs to. Card data is tokenized in the customer’s browser, so raw card numbers never touch FFL Stack, and stored credentials are encrypted at rest. Your merchant account, your rates and your statements stay yours — we’ll match the setup to your business during onboarding.

  • Website and in-store payments in one system
  • Client-side tokenization — raw PAN never reaches our servers
  • AES-256-CBC encryption for stored credentials

Stay inspection-ready

The records that keep your license, written as a by-product of selling rather than as a second job.

ATF Bound Book + 4473

A tamper-evident A&D record with sequential entry numbers per dealer, no-delete enforcement at the database level, advisory locks for concurrent writes, and an automatic audit log for every change. Dispositions are written automatically when a 4473 is completed at the POS — there’s no second log to maintain. Importer brings in your existing book from FFLBoss, FastBound, ORCAs, or generic CSV/Excel/PDF.

  • Sequential entry numbers, no-delete enforcement, audit-logged corrections
  • Auto-disposition from POS sales — no double entry
  • Importer for FFLBoss, FastBound, ORCAs, generic CSV/Excel/PDF

NICS workflow that doesn’t lose track of delays

The only platform with a guided NICS workflow built directly into the point of sale. Step-by-step flow for every 4473 — buyer-data copy-to- clipboard for E-Check or POC, manual NTN/status entry, and Brady Act 3-business-day proceed-date math. A pending-delay dashboard catches what your binder won’t.

  • Step-by-step buyer-data + 4473 workflow
  • Brady Act 3-business-day proceed-date calculation
  • Pending-delays dashboard so no delayed check is forgotten

Keep stock moving

Your distributors, connected once and kept current without anyone touching a spreadsheet.

Distributor feed engine

Connect supported firearms distributor feeds — unlimited connections on every plan. Inventory and pricing refresh on schedule. New products from your distributor appear in your store automatically; out-of-stock items disappear. You focus on selling, not on spreadsheets.

  • Credential-based API and FTP feed ingestion where supported
  • Unlimited distributor connections, no per-feed fees
  • Caliber, manufacturer and category normalization at ingest

Dropship router

Automatic distributor selection per order based on price, availability and shipping speed. Real-time availability check at checkout means no surprises after the order is placed. Restricted manufacturers route to the right source automatically.

  • Routing rules: lowest cost, preferred distributor, fastest shipping, manual, round-robin
  • Restricted-manufacturer source selection
  • Real-time availability verification at checkout

Stamps.com USPS shipping

Rate-shop across 12 USPS service levels and print shipping labels without leaving your order dashboard. Address validation catches bad data before it costs you a label. Tracking numbers post to customer order pages automatically — no copy-pasting, no manual status emails. Batch-label dozens of orders at once on high-volume days.

  • Rate comparison across 12 USPS services
  • PDF / PNG / ZPL label generation, address validation, voiding
  • Tracking auto-posts to customer-facing order page
  • Batch-print mode for high-volume fulfillment

Answer every customer

The email your shop actually receives, kept in one place with the customer’s history attached.

A shared inbox that knows who is writing

Connect the addresses you already use and every message lands in one queue the whole team works from, with the sender’s orders, quotes and open tasks pulled up alongside the thread. FFL Stack reads and sends through your own mailboxes, so replies leave from your address and the conversation stays where your customer expects it.

  • Shared queue with assignment, so nobody answers twice and nobody waits on a forwarded thread
  • Contact history beside the message: orders, quotes, and what was promised when
  • Tasks and follow-ups on the customer timeline until someone closes them
  • Segments built from the same records the inbox reads

Close the books

The back-office work that quietly eats hours, handed to the platform.

Native QuickBooks Online sync

Connect your QuickBooks Online company and never export a CSV again. Orders sync as Invoices with Payments attached. Refunds create Credit Memos. Customers and products stay mapped. Dropship orders generate QuickBooks Purchase Orders automatically. GL accounts you control. Background sync worker with exponential backoff retries — your books stay current even when QB’s API hiccups.

  • Orders → Invoices + Payments; Refunds → Credit Memos
  • Dropship orders → QuickBooks Purchase Orders
  • GL account mapping; entity-level conflict detection
  • AES-256-GCM token encryption with auto refresh

AI built in

A connected set of tools that works from your catalog and your shop voice — not a bolted-on plugin.

The AI tools available with your plan share one shop voice

Available tools work from your products and your shop’s personality. Customer-facing and storefront output is reviewable before publication, and plan-specific access and monthly credits are shown clearly on the pricing page.

  • Description Rewriter — bulk-rewrite product copy across seven writing styles, with hallucination detection
  • StoreWriter — long-form blog posts and CMS pages in your shop’s voice
  • StoreFront AI — chat-style design assistant for your website, preview before applying
  • Homepage AI — add/rewrite/reorder homepage sections in plain English
  • CRM AI — drafts customer email replies in your tone; complaints auto-route to higher-quality model
  • TriggerMailAI — inventory-aware campaigns across six trigger types, with sender and unsubscribe controls
  • Category Descriptions AI — rewrite any of 333 category pages in your voice for local SEO
  • AI Credits — one shared pool, transparent costs, monthly grants, packs that don’t expire

A controlled switch

Your current site keeps selling until you approve the new one.

Migration handled for you

Provide access to your Coreware, Gearfire, AmmoReady, Shopify, BigCommerce, or WooCommerce setup. We prepare products, customers, orders, and supported records while building and testing the storefront in parallel. Your current site stays live until you review and approve the replacement; most dealers are live in 3–4 days.

  • Supported migration from Coreware, Gearfire, AmmoReady, Shopify, BigCommerce, WooCommerce, and 2A Commerce
  • Products, customers, orders, and supported records prepared for the new platform
  • Website design, data preparation, and testing run in parallel

See the platform before you talk to us

Explore the guided demo, then visit Arms East and Avro Arms — two production storefronts we operate on FFL Stack.

Get Started — 60 seconds