RSR Group

Who they are

RSR Group made its first shipment in 1977 out of a two-car garage in Rochester, New York. By the mid-eighties they had distribution running in Orlando, Reno, Dallas and Milwaukee.

In 2005 they consolidated all of that into a single 102,000 square foot warehouse in Grand Prairie, Texas, which is where every order ships from today. The corporate office sits in Winter Park, Florida, with five sales centers across New York, Florida, Nevada, Texas and Wisconsin.

They distribute deep across handguns, long guns, optics, magazines, cases and accessories, and have taken the Shooting Industry Academy of Excellence Distributor of the Year award four times.

Company background summarised from RSR Group’s own site.

How we connect your store to their inventory

RSR's dealer data feeds, authenticated with your own RSR account credentials.

• Full catalog with the complete attribute set RSR publishes
• Quantity on hand across the Grand Prairie warehouse
• Your dealer pricing and MAP where RSR enforces it
• Both stocking and dropship account types

Dealers running RSR Group on FFL Stack currently see roughly 32,000 items, with about 22,000 in stock at any time.

Ordering and dropship

Dropship orders route from the order page in your dashboard — you pick the source, we send the purchase order, and tracking comes back onto the customer's order automatically. Firearms dispositions write to your Bound Book as they move, so the compliance record keeps itself.

What it looks like in your shop

You connect with your own RSR Group dealer account, so your negotiated pricing stays yours. Products appear on your website, out-of-stock items drop off, and the same inventory record backs your counter — sell it once, in either place, and both stay right.